REINVENTING THE VOICE & BRAND
A 27 year old magazine for high net worth individuals founded by Fidelity Investments in 1992 and purchased in 2018 by Jim McCann [1800flowers.com] and Clarim Holdings. Worth has embarked on a quest to reinvent and update its brand and content.
INTEG: was brought in to evolve the Worth brand and expanding the magazine into a media platform.
Working with the CEO, the INTEG team has re-crafted the brand narrative, tuned the voice and formed a more relevant and powerful media brand– expanding the traditional net worth audience to encompass one defined by self worth. INTEG rewrote the longline: “Worth Beyond Wealth” which is now used on all magazines, content, and branding.
INTEG: is further aiding to develop and drive new monetization initiatives and diversify the IP—as well as make introductions and lead fresh top-to-top deals with brand and content partners with leading luxury and financial services brands.
Service: Strategic Planning and Narrative, Content Strategy, Marketing Materials Design, Business Development & Deal Negotiation
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REINVENTING THE VOICE & BRAND
“Worth Beyond Wealth”
A 27 year old magazine for high net worth individuals founded by Fidelity Investments in 1992 and purchased in 2018 by Jim McCann [1800flowers.com] and Clarim Holdings. Worth has embarked on a quest to reinvent and update its brand and content.
INTEG: was brought in to evolve the Worth brand and expanding the magazine into a media platform.
Working with the CEO, the INTEG team has re-crafted the brand narrative, tuned the voice and formed a more relevant and powerful media brand– expanding the traditional net worth audience to encompass one defined by self worth. INTEG rewrote the longline: “Worth Beyond Wealth” which is now used on all magazines, content, and branding.
INTEG: is further aiding to develop and drive new monetization initiatives and diversify the IP—as well as make introductions and lead fresh top-to-top deals with brand and content partners with leading luxury and financial services brands.
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