INNOVATING WITH AR/VR
Macy’s annual flower show [late Mar – April] is a company wide campaign ushering in the spring shopping season. The Herald Sq. flagship store is transformed into an interactive experience for shoppers.
Macy’s approached INTEG: looking for an innovative way to bring the in-store experience to a wider audience—in-line with top-line goals of reaching new, and younger shoppers while updating the brand’s ‘traditional’ image.
Working closely with the Macy’s branded event leaders, INTEG: orchestrated a live 360 VR shoot of the flower show event and built a social distribution plan.
The video https://www.macys.com/social/flower-show garnered over 200K views in the first hour of launch and millions by the end of the event.
The video was distributed to Macy’s smaller, regional stores to deliver the Herald Square experience in a new method.
Service: Creative strategy and planning, Video/Audio production and editing, Virtual and augmented reality, Social assets and production
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INNOVATING WITH AR/VR
Macy’s annual flower show [late Mar – April] is a company wide campaign ushering in the spring shopping season. The Herald Sq. flagship store is transformed into an interactive experience for shoppers.
Macy’s approached INTEG: looking for an innovative way to bring the in-store experience to a wider audience—in-line with top-line goals of reaching new, and younger shoppers while updating the brand’s ‘traditional’ image.
Working closely with the Macy’s branded event leaders, INTEG: orchestrated a live 360 VR shoot of the flower show event and built a social distribution plan.
The video https://www.macys.com/social/flower-show garnered over 200K views in the first hour of launch and millions by the end of the event.
The video was distributed to Macy’s smaller, regional stores to deliver the Herald Square experience in a new method.
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