PERFORMANCE AND BRAND

Operating for 20 plus years, Ideal Image is the nation’s #1 MedSpa for skin, face and body treatments, with 150+ locations in N. America and revenue in the billions.

From brand to performance, franchise to sales programs, INTEG: is involved with every touchpoint helping this platform redefine the category of Personal Aesthetics

THE CHALLENGE
As with many brands today, efforts to build the business and build the brand were disparate and in need of alignment. At the same time COVID-19 had reached its pinnacle across North America closing all operations. But as restrictions began to lift in late spring, some locations slowly opened and Ideal Image needed a fresh re-opening marketing program to inform customers of new safety protocols and drive new business. INTEG: was engaged to develop a comprehensive re-opening strategy and marketing campaign to reach core audiences and build momentum.

OUR WORK
In the span of 30 days, the INTEG: team developed integrated marketing assets and content ranging from paid social to longer-form videos under the strategic position: “We’re Ready For You.” Our team leveraged Ideal Image’s team of doctors and nurses to reinforce the strengths of being medically informed, safety first, and open for business. As the campaign rolled out, Ideal Image was able to build strong sales momentum and recorded some of its highest revenues.

THE PARTNERSHIP
Upon the success of the re-opening campaign, INTEG was engaged as Ideal Image’s marketing partner of record. INTEG and Ideal Image are developing comprehensive growth projects including internal virtual tele-health programs, DRTV, franchise recruitment, and the launch of new services. INTEG is a partner in strategy, execution and evolution to drive the long-term steering of the brand.