“ Mr. Shah said that the parent company will be renamed Ziff Davis, a nod to the century-old publisher. Mr. Shah said he picked the name—which calls to mind the heyday of the dot-com boom—because that publishing company survived an industry shake-up from print to digital and weathered a 2008 bankruptcy. and then design of a new logo and brand assets – August 17, 2021”

REBRANDING A PUBLIC MEDIA LEADER

Working directly with CEO Vivek Shah and the VP of Corporate Communications, INTEG: led a comprehensive research effort to validate names old and new. INTEG:’s strategic process validated the selection of a new company name, ultimate leading to the choice of ZiffDavis and the ZD ticker symbol.

ZiffDavis NASDAQ: ZD [formerly J2 Global JCOM] is a global holding company operating a portfolio of leading media properties with a market cap of $6.4B. Its roster boasts such names as IGN, Mashable, Everyday Health, PC Mag, Retail Me Not, offers.com, and Babycenter.

INTEG:’s creative process led to the development of multiple corporate identity treatments within a tight timeline of two weeks. Following a breakthrough design that gives a nod to the history of ZiffDavis, yet creates an identity that keeps the two names together through design, INTEG: crafted a refresh of the website, corporate presentation material and a comprehensive brand toolkit for use across all touch points.