Strategic Marketing with ONE MOBILE

ONE Mobile was created as a startup/strategic business unit to attract new advertisers and retain and grow digital revenue. The team designed and built a new advertising platform from the ground up leveraging detailed location-based data and accurate demo-targeting. A solution that combined audience, ads and analytics grew into an industry leader in mobile advertising.

• A top ten mobile ad platform, securing partnerships with NBC Universal, Tribune, Gannet, World Now, CBS Sports, Bonnier and Sinclair Broadcasting.
• Brought in new advertisers such as Macy’s, Golfsmith, Orkin, and the US Army engaged for national location-based campaigns.
• Contributed multiple millions in revenue to the growing digital offering of Media General.
• Nexstar purchased Media General in 2016 and the ONE Mobile business with it.

ONE delivered KPI-driven creative for every level of the sales funnel, delivering every impression in application like experience with a full range of capabilities. Audience, Ads and Analytics with the most comprehensive creative platform for brands called the “Responsive Square.”