Develop a 360 campaign for a new sub brand of General Electric– “C by GE”– its entrance into the Smart Home category. Our team was tasked with developing a creative idea that extended across linear and digital channels.

From pitch to execution, our resources developed a comprehensive strategy and own-able narrative of “C-ing is Believing.” The team executed a broad portfolio of creative assets that leveraged the the core values of the product, the talents of John Slattery from ”Mad Men” fame and launched during the Kentucky Derby.